Macs Adventure Holidays has been named by the British Travel Awards (BTAs) as one of the shortlisted contenders for the Best Activity/Sports Tour Operator 2012. Macs Adventure’s Chief Adventure Officer, Neil Lapping, said: “We are delighted to be short listed in the Best Activity/Sports Tour Operator category of the BTA’s. Our customers are our biggest fans, 98% would recommend us to a friend, and I feel confident that they will vote for us to help us be successful in the British Travel Awards.” BTA’s chief executive Lorraine Barnes Burton said: “ Macs Adventure Holidays is to be congratulated on reaching the finals of the prestigious British Travel Awards.  The largest consumer voted awards programme in the UK, The BTAs are designed to reward the best companies in travel, and the winning accolade is the benchmark for excellence when it comes to finding out who really is the best in the business of travel for the UK consumer. Good luck to Macs Adventure Holidays!” All companies entered for an Award were put before a core selection of industry professionals, drawn from the BTA Academy, a panel of respected individuals in business from both in and outside the travel industry, who whittled the nominations down to the list of final nominees in each of the seventy-five categories. The next stage sees the shortlisted companies put before the public vote with voting promoted through BTA media partners which include The Times, Sunday Times, The Sun, Sunday Sun and the Global Radio stations, including LBC and Classic FM.  Shortlisted companies are also encouraged to lobby their happy customers for votes! The winners will be the companies with the most votes - in 2011 over 700,000 votes were cast with the voting process and results scrutinized and audited by independent auditors Deloitte LLP. The winners of the 2012 British Travel Awards will be announced at a glittering ceremony on 1 November at the Battersea Evolution in Battersea Park, London. To vote for Macs Adventure visit the British Travel Awards Website.